My Expertise Creative StrategyI map the strategy of all advertising campaigns to business goals of the company through creative brief creation. Brand StrategyI learn who the customer is and develop a long-term strategy to help the brand reach as many people as possible. Content StrategyI create a content strategy to produce customer-relevant work to serve your audience and create brand advocates. Creative OperationsI have extensive knowledge of digital asset management (DAM), as well as creative project management. Brand GuidelinesI have built brand guidelines and evolved existing brand guidelines to adapt to the ever-changing digital advertising world. Creative MentorshipThe success of my direct reports is very important to me. I have mentored many designers throughout my career.
